Search engine optimisation is the process of improving the visibility of a website or page in search engines like Google. It involves a wide range of tactics, including content marketing, link building and configuring your site technically in a way that Google understands.
Local seo manchester is a powerful way to increase your business’s online presence and generate leads. Our team of digital marketers can help your business dominate local searches for keywords related to your products or services, putting your website in front of targeted audiences right where they’re looking for you.
We’ll also build your website in a way that search engines can understand. This means ensuring that your pages are well structured, have optimised images and plenty of engaging, informative content that is relevant to your target audience.
SEO Strategies to Help Your Manchester Business Stand Out Online
If you have a small, cluttered or unorganized website then you’ll struggle to rank well on Google. This is because Google doesn’t reward messy, disorganised websites with higher rankings.
You can avoid this by making sure your website is built correctly from the outset. It needs to be easy for both humans and robots to read, with the correct hierarchy of pages, posts and categories.
In addition to this, make sure all your images have a proper alt tag that accurately describes the content of the image. Many seo manchester agencies take advantage of this and stuff keywords into the alt tag of every picture on their clients’ websites – you don’t want to be caught with this as it can cause your website to be devalued in search results and will eventually lead to your website being penalised by Google!